The Saturday Street is our weekly series in which we unlock the stories behind the names of London's famous thoroughfares. It's compiled by London Walks guide Karen – listed by Travel + Leisure magazine as The World's Greatest Tour Guide. You can find Karen on Saturdays guiding her Old Westminster and British Museum walks. If you've got a London street query or suggestion, email Karen at the usual address
Lombard Street EC3
Location: The City of London
Named for the Lombard merchants of Northern Italy who settled in this area in the 1100’s. In the 1980s, the decade that saw the rise of acronyms to describe certain demographic groups, “Lombard” was used a derogatory epithet for someone who was rich but ultimately shallow. In other words: Loads Of Money But A Right Dickhead.